We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. This section will in detail analyze the targeted market of Emirates Airline. Managing Change at British Airways, An Introduction Miles Agbanrin 30.4K views21 slides. It has never gone into receivership or merged with other airliners. Feasibility evaluation reveals that the strategies are executable because of the firms large capital base and internal resources. Positioning referred as the creating the image of the product in the mind of the customers as well as the consumers. If your specific country is not listed, please select the UK version of the site, as this is best suited to international visitors. Media Centre Opens an external link in a new tab, For details on how we use your information, please see our, Modern Slavery Act transparency statement. With the only aim of providing the quality services as well as the comfortable journey to its travelers the airline is the leading airline of Middle East region. However, the country has successfully take out itself from the economic crisis of 2008 and 2009, which was mostly due to world economic crisis and decline in trade. The huge capital investments constitute another barrier to new entry. Therefore, switching costs for carriers are very high. In term of quality people rate airlines as 10 for Emirates Airline and 9 and 8 for the rest two airlines. Our academic experts are ready and waiting to assist with any writing project you may have. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Retrieved from https://ivypanda.com/essays/emirates-airlines-strategic-choices-and-decisions/. International Air Transport Association [IATA] 2008, Fact & Figure Environment. In addition, it uses product differentiation and geographical diversification (strategic option 3) to compete. Moreover, as the aviation leader in Middle East the company is providing quality services to its passenger from long ago. Therefore, the threat of new entry is low. 2011). In terms of acceptability, the three strategic choices can be considered appropriate for the firm, but their utilization would require sound stakeholder management to reduce political risks. The airline industry of UAE ha lot of potential for growth as the UAE is the hub of tourism and millions of people as a tourist visited this country. Auckland International Airport SWOT & PESTLE Analysis, Royal Jordanian Airlines SWOT & PESTLE Analysis, Yansab (Yanbu National Petrochemical Company) SWOT & PESTLE Analysis, Sharjah Islamic Bank SWOT & PESTLE Analysis, Emirates National Oil Company (ENOC) SWOT & PESTLE Analysis, 1. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. IvyPanda. dnata continued to lay the foundations for future growth with investments in 2020-21 amounting to AED 328 million (US$ 89 million). Highly priced tickets compared to competitors, 1. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Need a custom Report sample written from scratch by Passengers often consider ticket prices and in-flight and lounge services when selecting a flight. Emirates Airlines Website - https://www.theemiratesgroup.com/, 3. Moreover, Etihad Airways is also providing best services and providing full customer satisfaction. This dramatic revenue decline was due to the COVID . Customized Solutions During the year, dnata completed the purchase of Destination Asia, bringing one of Southeast Asias top destination management companies fully under the dnata Travel Group umbrella. What is Stakeholder Analysis? As a result, the Groups. Emergence of strong competitors in the region like Etihad, Turkish Airlines and Qatar Airways, 1. "Emirates Airlines' Strategic Choices and Decisions." Emirates Airlines Financial Transparency - https://www.emirates.com/in/english/about-us/business-model/financial-transparency.aspx, 4. Some of the prominent airlines from UAE other than Emirates Airline are Etihad Airline, and Qatar Airline. Additionally, Emirates has expanded its global reach through partnerships and codeshare agreements with various airlines worldwide. In response to the pandemic, Emirates led the industry in developing new service and operating protocols to protect its customers and employees. . The analysis provided us with the certain weakness and strengths of Emirate Airline with regards to its competitors. The prime aim of the company as well as its employees are to deliver the unique and superior customer services. The detailed complete set of references are available on request in the 'Complete report' on purchase. Seat load factor and yield results cannot be compared against the previous years performance due to the unusual pandemic situation. Its a huge number of seats in an aircraft and according to Mike Boyd, an aviation expert, If you manage to fill them up, you make a lot of money. However, the threat of new entry is low because of the high capital/resource requirements and brand equity enjoyed by established carriers (Sheffi 2006). Technological the country is also growing, likewise in telecommunication industry Etisalat is the market leader, and providing best services in telecommunication industry around the world. This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. July 23, 2021. https://ivypanda.com/essays/emirates-airlines-strategic-choices-and-decisions/. Due to ongoing pandemic-related flight and travel restrictions, the airline reported a loss of AED 20.3 billion (US$ 5.5 billion) after last years AED 1.1 billion (US$ 288 million) profit, and a negative profit margin of 65.6%. Strong competitors from the region such as Etihad from neighboring emirate, Abu Dhabi and Doha based Qatar Airways. Grow your business. Emirates Airlines strongly focuses on providing luxurious travel experiences and top-notch customer service. Furthermore, the second that have to make clear is the need and wants of that targeted audience. It supplemented its existing freighter capacity by bringing into service 19 mini freighters - modified Boeing 777-300ER passenger aircraft with seats in the economy cabin removed to make room for more cargo. The later part will in detail mentioned the targeted audience and the need and wants of that targeted audience. IvyPanda. The number of aircraft turns handled decreased by 57% to 211,000, on account oflower business volumes; whereas there was only a minor 5% decline in cargo handled to 2.1 million tonnes given the strong air freight demand across many markets. This includes impairment charges of AED 766 million (USD 209 million) on goodwill and other intangible assets across all its divisions. The impact of COVID-19 was felt across all dnata businesses, and in 2020-21 dnata recorded a loss of AED 1.8 billion (US$ 496 million) for the first time. The airline in 1985 e started its operations, when in mid-1980s the Gulf Air cutback to Dubai. Emirates average fleet age remains at a youthful 7.3 years. It also launched new technology platforms Emirates Partners Portal and Emirates Gateway, to better engage and serve travel trade partners. The number of aircraft turns handled by dnata in the UAE declined by 59% to 78,000. Omni-channel strategy for seamless customer experience, 1. (2021, July 23). Moreover, positioning referred as factors on which companies differentiate their brand from their competitors. The analysis can employ a range of analytical methods that include the SWOT analysis, the PESTEL analysis, Porter's Five Forces analysis, TOWS Matrix, and Stakeholder Analysis for the evaluation of strategic choices for the case of Etihad Airways. With two aircrafts in 1985, Emirates airline owns 265 aircrafts and serves 80 countries globally. IvyPanda. The analysis will cover the suitability, acceptability, and feasibility (SAF) of these strategies. A core part of our strength as a business stems from the 'open skies' environment at our main operating base, Dubai International, where we compete with over 100 other scheduled airlines. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Emirates' Economic Impact in Europe Figure 1. This marketing audit aims at looking at the potential markets for the airline and establishing ways of being . 23 July. 205-211. This report is shared in order to give you an idea of what the complete Regulatory Outlook Report will cover after purchase. It is a subsidiary of the Emirates Group which is owned and backed up by the government and the Dubai royal family. Accusation of Subsidy Benefits by rivals in the United States: Emirates rivals in the United States such as Delta, United and American Airlines say that Emirates benefits from local U.A.E subsidies as its a government owned carrier. Moreover, the airline is economically strong and it will never turn down. dnatas cash balance was AED 4.7 billion (US$ 1.3 billion), a decline by 12%. With reduced flight and travel activity across the world, dnata's total revenue decreased by 62% to AED5.5billion (US$1.5 billion). Environmental, Social, and Governance (ESG) Analysis Report. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Segmentation, Targeting and Positioning (STP) Analysis Report. Reach thousands of academicians and corporates across the globe. The airline operates more than 3400 flights per week. In this article, we do a SWOT Analysis of Emirates Airlines. Today, we fly the worlds biggest fleets of Airbus A380s and Boeing 777s, offering our customers the comforts of the latest and most efficient wide-body aircraft in the skies. In addition, many airlines depend on two suppliers for maintenance parts and services. 2. In 2020-21, dnata executed the USs first green turnaround of a customer aircraft at New York JFK, an achievement made possible by its previous investments in zero-emission, electric ramp ground support equipment. Emirates order book for 200 aircraft remains unchanged at this time. Working closely with aviation stakeholders to design and implement bio-safety measures, Emirates gradually restored its passenger network and hub connectivity from mid-June 2020 as the UAE re-opened for transit travellers and later for international arrivals. Adding the option of accessing the airlines services in the customers native language can also being implemented as are 24x7 customer care services that can offer solutions to basic questions and add a human touch to the booking process. Based on the findings, the report will identify and recommend one strategy for implementation by the Emirates.
Air canada- Digital Marketing Strategy Keshav Arora 1.9K . Our global presence Please click here for more information. They also follow Informative Advertising: where they try to create brand awareness and knowledge of new products or new features of existing products. However, the staff is likely to oppose the cost-cutting measures (lean workforce) contained in the strategic action 1. The issues are still under discussion. Emirates closed the financial year with cash assets of AED 15.1 billion (US$ 4.1 billion), a position which would have stronger if not for a one-time payout of AED 8.5 billion for customer refunds. Cost of ownership (depreciation and amortisation) and employee cost were the two biggest cost components for the airline in 2020-21, followed by fuel, which accounted for 14% of operating costs compared to 31% in 2019-20. Passengers from these countries can stopover at Dubai International Airport en route to North America or Australia and New Zealand (Auckland destination). Micro forces are closer to company and have influence on company ability to full fill its customers needs and wants. Economically the country has seen many ups and down in the previous years. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. McGee, J, Thomas, H & Wilson, D 2005, Strategy Analysis and Practice, McGraw Hill, New York. As of September 2021, Emirates Airlines served over 150 destinations in over 80 countries across six continents. Group revenue was AED 13.7 billion (US$ 3.7 billion) for the first six months of 2020-21, down 74% from AED 53.3 billion (US$ 14.5 billion) during the same period last year. However, the profit margin for the year 2017 has plunged lowest in the . During the year, Emirates reactivated its strategic codeshare partnership with flydubai, and entered into agreements with new partners TAP Air Portugal, FlySafair, and Airlink in South Africa, to expand connectivity for its customers. In 2020-21, Emirates and dnata were hit hard by the drop in demand for international air travel as countries closed their borders and imposed stringent travel restrictions. We aim to recover to our full operating capacity as quickly as possible to serve our customers, and to continue contributing to the rebuilding of economies and communities impacted by the pandemic.. This report is shared in order to give you an idea of what the complete Environmental, Social, and Governance (ESG) Analysis Report will cover after purchase. During the year, it provided online booking capability for London City Airport in the UK, and expanded its reach in Oman through a partnership with OUA Travel that enables Oman-based trade agents to promote and sell Gold Medals wide range of travel products to their customers. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.io. Strong growth and world class infrastructure, 1. The airline operates more than 3400 flights per week. We will write a custom Report on Emirates Airlines Strategic Choices and Decisions specifically for you for only 11.00 9.35/page. Strengthening presence in the low-cost segment, Check out the SWOT Analysis of Global Businesses. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The business saw a positive operating cash flow of AED 10 million (US$ 3 million) in 2020-21 despite the sharp decline in revenues and the unprecedented volumes of refunds in its travel division. In short, the government of UAE is stable politically, with strong political reforms. They offer various cabin classes, including Economy, Business, and First Class, each offering a distinct range of services and amenities. "Emirates Airlines' Strategic Choices and Decisions." At Ethical Systems, we contend that these two approaches should go hand in hand, because good ethics is good for business. In Singapore and Australia, it introduced new high-tech cool dollies to enhance its pharma and perishables handling capability; in Italy its subsidiary, Airport Handling SpA, partnered with Beta Trans to provide full cargo services to customers at Milan Malpensa Airport; and in Indonesia, dnata entered the market through a partnership with PT UNEX Rajawali Indonesia (UNEX) where both entities will make joint investments in ground handling facilities, equipment, and training. Therefore, people choice regarding whether to travel through this airline or any other and if yes whether to travel through economic class or business class totally depended on these factors i.e. on the income and their way of living (Personal Factors Affecting Buyers Behavior, 2010). And toady Emirates Airline also known as low cost carrier (rodrigo, 2012). From Dubai to Houston, Los Angeles, Sans Francisco, and Dallas company operate four of the world largest no stop commercial flight. Candidate), not member IEEE, Lance Sherry (Ph.D.), Member, IEEE is delivered to customers, and ultimately supporting the Abstract Airports are of significant economic importance to growth of the regional economy (Figure 1). Dubai World Expo 2020 to be a major business opportunity, 1. Therefore, the section in detail analysis the potential customer of this airline and the different factors that affect their purchase decisions. Economies and companies that entered pandemic times in a strong position, will be better placed to bounce back. You can download the latest annual report or read our previous reports for detailed information on our commercial results and strategies. In today world every organization is engaged in competition. 2023 The Emirates Group. Turkish Airlines based in Istanbul is also emerging as a formidable regional rival covering more than 280 destinations through its hub and spoke model. Emirate Airline target audience includes people of: business people, families, and transit passengers. Etihad Airways Overview Etihad Airways was incorporated in July 2003 as a national carrier. The competitors of Emirates Airline are the all other airlines from UAE. The airliner invested in 37 lounges in different destinations globally to provide dining services to passengers (Jammoul 2014). 2021. And the company is one of the few in the world to use all wide-body aircraft. Emirates in efforts to strengthen its IT infrastructure signed a 10-year technology services agreement with IBM in 2016. This includes a one-time impairment charge of AED 710 million (US$ 193 million) mainly relating to certain aircraft which are currently grounded and are not expected to return to service before their scheduled retirement within the next financial year. 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Reach thousands of academicians and corporates. This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. Moreover, as the country has flourishing tourism industry therefore, from many country every year millions of people travel to UAE for holiday. 8.6 Major Downstream Buyers of Airline Catering Analysis 8.7 Impact of COVID-19 and the Russia-Ukraine war on the Upstream and Downstream in the Airline Catering Industry 9 Players Profiles Applying this model to Emirates indicates that the forces could have a significant effect on the airlines competitiveness. Looking for a flexible role? To expand its network into emerging markets or international destinations in Asia and the Americas. 1. The full 2020-21 Annual Report of the Emirates Group comprising Emirates, dnata and their subsidiaries is available at: From a Globe to Infinite Possibilities and everywhere in between: Emirates 30 years at ATM highlight the airlines innovative offerings and latest benchmarks in travel, Emirates opens new City Check-In and Travel Store in Dubai International Financial Centre (DIFC), Emirates celebrates its aviators journeys on World Pilots Day, Emirates Group joins the United Nations Global Compact, Emirates to expand global network with launch of services to Montral in July, Emirates increases flights across the GCC and Middle East ahead of Eid Al Fitr. To track regional businesses and to the . The airline is also a member of various international airline alliances and industry associations, including the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO). The industries company is catering are airport services, hospital industry, catering, and engineering. This paper provides an overview of Emirates Airlines, analyzes internal and external factors that affect their business, addresses stakeholders' expectations, and looks into the challenges.
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